About us

Our team is an extension of your team.

Helping you navigate disruption and
embrace change

Our history of successfully implementing change and bringing strategic initiatives to fruition will help you navigate the future to make transformative changes and develop resilience.

Dawn parker

President & Chief Strategist

Dawn’s 18 years of experience in association, non-profit management, and economic development management, merged with her passion for strategic initiative implementation and marketing, brings the know-how to the 121 Agency. Dawn’s proactive approach in identifying critical success factors and her expertise in driving organizational change will ensure successful, sustainable, and valuable outcomes for your organization. 

B.S. Organizational Management & Leadership
MBA |Emphasis in Marketing

I find great satisfaction in developing one-of-a-kind digital marketing strategies for each of our clients, enabling them to overcome their obstacles, realize their goals, and succeed. 

Melanie goodwin

Director of Research & Marketing

Melanie’s research and multicultural studies background provide the vital foundation for data collection and analysis, allowing the 121 Agency to deliver deeper insights into people, organizations, markets, members and industries. Anthropologists understand that culture is the underlying force that influences identity, drives behavior and constrains choice. Melanie utilizes this connection between the culture and the digital world to reveal opportunities and apply them to our client’s organizations. 

B.S. Cultural Anthropology

I enjoy making connections between the human experience and the digital world to help my clients achieve success in their digital marketing efforts. 

Vision
At The 121 Agency, our mission is to smartly and efficiently drive results for organizations of all sizes through successful transformation in the realm of digital marketing and strategy execution.
Mission
We aim to empower our clients to achieve ongoing success in the ever-evolving digital transformation landscape.